{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreidns5pisjfbhgd4thrvig4b5x25upafd6pqpmg6swnaedzmsud5ui",
    "uri": "at://did:plc:ni5eohohmlxqayqdhebpppzv/app.bsky.feed.post/3modn5bfws5g2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreiecxgicaqrr6cjkadfkeowj6xwumsn5ifqm5cwbdkqxbgzzoxsn3e"
    },
    "mimeType": "image/jpeg",
    "size": 71986
  },
  "path": "/ea-advertising-ads-in-game-content-integrations",
  "publishedAt": "2026-06-15T15:02:05.000Z",
  "site": "https://www.eurogamer.net",
  "tags": [
    "Electronic Arts",
    "EA Sports FC",
    "EA Sports",
    "EA Advertising",
    "Read more"
  ],
  "textContent": "Electronic Arts has officially launched EA Advertising, a new platform that the company says will enable brands to more directly connect with players of its games - by integrating them \"directly into gameplay\".\n\nRead more",
  "title": "EA launches new advertising platform enabling brands to \"integrate directly into gameplay\""
}