Igloo Ice Cream navigates new pressures after decades of survival

For over 55 years, Igloo Ice Cream Pakistan has survived changing consumer trends, rising costs, and intense competition from multinational brands. Yet, it continues to stay relevant in a rapidly evolving market. But today, new challenges are emerging, from export pressures and high shipping costs to the rise of the unorganized sector. In this episode, Karim Teli (Managing Director) shares insights on growth, competition, and what it truly takes to build a long-lasting brand. Watch till the end to understand the business behind one of Pakistan’s most nostalgic names.