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  "path": "/gotham-font-family-why-hoefler-co-s-geometric-sans-serif-still-defines-modern-design/209727",
  "publishedAt": "2026-05-12T10:30:50.000Z",
  "site": "https://weandthecolor.com",
  "tags": [
    "Fonts",
    "Recommendations",
    "font",
    "font family",
    "fonts",
    "Gotham",
    "Gotham font",
    "Hoefler & Co.",
    "sans serif",
    "Gotham Font Family: Why Hoefler & Co.’s Geometric Sans-Serif Still Defines Modern Design",
    "WE AND THE COLOR"
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  "textContent": "While some typefaces just age, Gotham accumulates. Twenty-five years after Jonathan Hoefler and Tobias Frere-Jones first sketched its letterforms from the building facades of New York City, the Gotham font family hasn’t just survived—it has become a kind of cultural infrastructure. Presidential campaigns, cornerstone inscriptions, magazine covers, brand identities, airport terminals. Gotham is everywhere, and […]\n\nThe post Gotham Font Family: Why Hoefler & Co.’s Geometric Sans-Serif Still Defines Modern Design appeared first on WE AND THE COLOR.",
  "title": "Gotham Font Family: Why Hoefler & Co.’s Geometric Sans-Serif Still Defines Modern Design"
}