The Apple Logo: How a Bitten Fruit Became the World’s Most Recognized Brand Symbol

The Apple logo sits on more than two billion active devices worldwide. It lights up on the back of MacBooks in coffee shops from Berlin to Bangkok. It gleams on the wrists of commuters in Tokyo and São Paulo. No other corporate symbol has achieved this kind of quiet, borderless omnipresence — and yet, the […] The post The Apple Logo: How a Bitten Fruit Became the World’s Most Recognized Brand Symbol appeared first on WE AND THE COLOR.