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  "path": "/logos-that-last-how-allan-peters-turns-visual-branding-into-enduring-identity/209357",
  "publishedAt": "2026-04-23T12:38:38.000Z",
  "site": "https://weandthecolor.com",
  "tags": [
    "Books",
    "Branding",
    "Design",
    "Graphic Design",
    "Recommendations",
    "Allan Peters",
    "book",
    "branding",
    "design",
    "graphic design",
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    "logos",
    "Logos That Last",
    "Logos That Last: How Allan Peters Turns Visual Branding Into Enduring Identity",
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  "textContent": "Many logos fail quietly. They launch with fanfare, get slapped on a website, and slowly dissolve into irrelevance — not because the designer lacked skill, but because nobody thought clearly about what the mark was actually supposed to do. Allan Peters thought about that for over two decades. And in Logos That Last: How to […]\n\nThe post Logos That Last: How Allan Peters Turns Visual Branding Into Enduring Identity appeared first on WE AND THE COLOR.",
  "title": "Logos That Last: How Allan Peters Turns Visual Branding Into Enduring Identity"
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