{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreiajyigsw2ij5jxfetb6bkonlsdmong75kzagngaivdgshg476d5k4",
    "uri": "at://did:plc:naocsb4ohekfr7ijbwqj5l3d/app.bsky.feed.post/3mjzb2wfxguf2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreibflp4huqgpyhwwok6u2v6k6cuq2yuwxnmb7t7eas35wvq3gh4imq"
    },
    "mimeType": "image/webp",
    "size": 29952
  },
  "path": "/truppe-rebranding-how-holman-design-turned-a-product-trapped-brand-into-a-scalable-identity/209314",
  "publishedAt": "2026-04-21T07:25:50.000Z",
  "site": "https://weandthecolor.com",
  "tags": [
    "Branding",
    "Design",
    "Graphic Design",
    "Packaging Design",
    "branding",
    "design",
    "Felipe Corrêa Holman",
    "graphic design",
    "Holman Design",
    "Truppe Rebranding: How Holman Design Turned a Product-Trapped Brand Into a Scalable Identity",
    "WE AND THE COLOR"
  ],
  "textContent": "Some brands are born too small for their own ambition. They start with a name that fits a single product, a single shelf, a single season — and then they grow, and suddenly the name becomes a cage. Truppe, an artisanal confectionery based in Pelotas, Brazil, knew that feeling intimately. The original brand was solid. […]\n\nThe post Truppe Rebranding: How Holman Design Turned a Product-Trapped Brand Into a Scalable Identity appeared first on WE AND THE COLOR.",
  "title": "Truppe Rebranding: How Holman Design Turned a Product-Trapped Brand Into a Scalable Identity"
}