Truppe Rebranding: How Holman Design Turned a Product-Trapped Brand Into a Scalable Identity

Some brands are born too small for their own ambition. They start with a name that fits a single product, a single shelf, a single season — and then they grow, and suddenly the name becomes a cage. Truppe, an artisanal confectionery based in Pelotas, Brazil, knew that feeling intimately. The original brand was solid. […] The post Truppe Rebranding: How Holman Design Turned a Product-Trapped Brand Into a Scalable Identity appeared first on WE AND THE COLOR.