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  "path": "/the-10-most-common-branding-mistakes-in-design-and-how-to-avoid-them/208098",
  "publishedAt": "2026-02-08T10:06:42.000Z",
  "site": "https://weandthecolor.com",
  "tags": [
    "Branding",
    "Design",
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    "The 10 Most Common Branding Mistakes in Design — and How to Avoid Them",
    "WE AND THE COLOR"
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  "textContent": "Your portfolio looks incredible. Your work wins awards. Yet clients ghost you after initial interest, and competitors with weaker portfolios land bigger projects. The disconnect isn’t your design skill. It’s your brand architecture. Some design professionals treat branding as an aesthetic exercise—a logo here, a color palette there, maybe some Instagram templates. Meanwhile, strategic positioning […]\n\nThe post The 10 Most Common Branding Mistakes in Design — and How to Avoid Them appeared first on WE AND THE COLOR.",
  "title": "The 10 Most Common Branding Mistakes in Design — and How to Avoid Them"
}