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  "path": "/samba-tv-shows-second-year-of-viewership-decline-for-super-bowl-halftime-show-as-media-touts-record-bad-bunny-viewership/",
  "publishedAt": "2026-02-10T15:12:06.000Z",
  "site": "https://thatparkplace.com",
  "tags": [
    "Featured",
    "Headline",
    "News",
    "TV",
    "Bad Bunny",
    "entertainment news",
    "Halftime Show Ratings",
    "Halftime Show Viewership",
    "music",
    "NFL",
    "Nielsen ratings",
    "samba tv",
    "Sports Media",
    "Super Bowl Halftime Show",
    "Super Bowl LX",
    "Super Bowl Viewership",
    "TV Ratings",
    "Samba TV Shows Second Year of Viewership Decline for Super Bowl Halftime Show as Media Touts Record Bad Bunny Viewership",
    "That Park Place"
  ],
  "textContent": "The media narrative surrounding the Super Bowl LX halftime show has been immediate and sweeping: record audiences, historic reach, and another cultural milestone for the NFL’s mid-game spectacle. Headlined by global music star Bad Bunny, early projections suggest the Halftime Show viewership may have reached more than 135 million viewers, placing it among — or […]\n\nThe post Samba TV Shows Second Year of Viewership Decline for Super Bowl Halftime Show as Media Touts Record Bad Bunny Viewership appeared first on That Park Place.",
  "title": "Samba TV Shows Second Year of Viewership Decline for Super Bowl Halftime Show as Media Touts Record Bad Bunny Viewership"
}