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  "description": "Analysis: Nestlé is taking a headline-grabbing step in confectionery, announcing a new ‘Choco Crossies’ product line in Germany that is coated not in chocolate, but in ChoViva, a cocoa-free alternative made from seeds and plant-based ingredients ",
  "path": "/nestle-goes-cocoa-free-in-germany-with-choviva-coated-choco-crossies/",
  "publishedAt": "2026-04-14T14:09:38.000Z",
  "site": "https://cocoaradar.com",
  "tags": [
    "Subscribe now"
  ],
  "textContent": "The new ‘Snack Vibes’ range launches this month and targets Gen Z snackers with three flavours – Classic, Hazelnut, and Salted Popcorn Caramel Taste.\n\nNestlé’s German press release leans heavily into lifestyle messaging: the products come in ‘handy snack pouches’, are positioned for on-the-go sharing, and are marketed via TikTok and creator collaborations to meet younger consumers where they live online.\n\nAdvertisement\n\n\n\n\n\nMarc Nussbaumer, Nestlé Germany’s confectionery boss, calls Gen Z a generation inundated with constant information, and frames Snack Vibes as a brief “chill‑out vibe”: “a snack that engages the senses and offers a brief, personal chill‑out vibe”.\n\n**A ‘Big Food’ Signal Rather Than A Gimmick**\n\nPlanet A Foods, the Munich-based startup behind ChoViva, describes the Nestlé partnership as a ‘significant milestone’ and casts ChoViva as a toolkit for brands seeking trend-driven flavour experimentation without “altering the core identity” of flagship products.\n\nPlanet A CEO Dr Maximilian Marquart says the cooperation supports brands in building “lasting relevance with the consumers of tomorrow”.\n\n## **Inside Choviva: Seeds, Fermentation, Conching – Without Cocoa**\n\nNestlé keeps its ingredient description relatively simple for consumers: ChoViva is “a cocoa-free chocolate alternative” made from ground sunflower seeds instead of cocoa beans.\n\nOther industry reporting fills in more of the production picture with ChoViva described as a blend of sunflower seeds, sugar, plant-based fats and milk powder (with a vegan version that swaps the dairy)\n\nAccording to reports, Planet A ferments and roasts sunflower seeds before conching the mixture – borrowing a key chocolate-making step.\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "Nestlé Goes Cocoa‑free In Germany With Choviva-Coated Choco Crossies",
  "updatedAt": "2026-04-14T14:09:39.604Z"
}