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  "path": "/news/2026-04-online-viewers-livestreams.html",
  "publishedAt": "2026-04-09T20:40:04.000Z",
  "site": "https://techxplore.com",
  "tags": [
    "Business"
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  "textContent": "In an era when most TikTok videos are prerecorded, can a band with a new single create a tighter bond with fans by debuting via livestream instead? Can a business do the same when promoting a new product?",
  "title": "Online viewers prefer livestreams to recordings"
}