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  "path": "/news/2026-04-tv-ads-smart-tvs.html",
  "publishedAt": "2026-04-02T08:40:01.000Z",
  "site": "https://techxplore.com",
  "tags": [
    "Consumer & Gadgets"
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  "textContent": "Despite the hype about streaming services, traditional broadcast television still dominates advertising dollars. This year, advertisers will spend $139 billion on \"linear\" TV—where viewers watch programs at scheduled times—compared with $33 billion on streaming or \"connected\" TV.",
  "title": "Do TV ads work? Ask smart TVs"
}