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  "path": "/news/2026-02-tech-ai-athlete-business.html",
  "publishedAt": "2026-02-18T07:00:03.000Z",
  "site": "https://techxplore.com",
  "tags": [
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  "textContent": "From tracking the trajectory and speed of a footballer's strike to monitoring a Tour de France rider's real-time power output, performance athlete data is deepening its reach in sports, with specialized firms eyeing to score big business.",
  "title": "New tech and AI set to take athlete data business to next level"
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