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  "path": "/news/2026-02-companies-gain-advantage-prioritizing-customer.html",
  "publishedAt": "2026-02-13T15:00:04.000Z",
  "site": "https://techxplore.com",
  "tags": [
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  "textContent": "For many companies, customer privacy is often seen as a regulatory burden that limits data use and personalization rather than as a business opportunity. Research by Natalie Chisam at the University of Nebraska–Lincoln reveals companies that handle customer data with transparency, care, and clear communication can gain a measurable competitive advantage through what researchers call privacy stewardship.",
  "title": "Research shows companies can gain advantage by prioritizing customer privacy"
}