Why specialty coffee roasters need to stay true to their values

Key takeaways Specialty coffee didn’t originate from a traditional business plan. It grew from a desire to do things differently – to treat coffee as a high-quality product with a traceable origin rather than a cheap commodity. By consistently receiving higher prices for better-quality coffee, producers can improve their practices and reinvest in their farms […] The post Why specialty coffee roasters need to stay true to their values appeared first on Perfect Daily Grind.