What does Gen Z actually want from specialty coffee?

Key takeaways: When we talk about Gen Z’s coffee – or perhaps more fittingly, non-coffee – preferences, colourful, Instagrammable, and flavoured concoctions first come to mind. Matcha is considered the go-to option, and it’s always iced. Brands like Blank Street and Black Sheep, both hugely appealling to Gen Z consumers, have capitalised on this. Blank […] The post What does Gen Z actually want from specialty coffee? appeared first on Perfect Daily Grind.