Apple partners with the London Marathon, hinting at Apple Watch’s endurance

Apple is moving from the sidelines to the starting block, officially confirming its role as the ‘Official Performance Technology Product Partner’ for the upcoming 2026 TCS London Marathon. While the Apple Watch has been a ubiquitous sight on runners’ wrists since its 2015 debut, this formal sponsorship signals an intriguing shift in strategy. By taking [...] The post Apple partners with the London Marathon, hinting at Apple Watch’s endurance appeared first on Wareable.