Zepp Health hints at premium push for Amazfit in 2026

Amazfit is officially looking to shed its reputation as a budget specialist, with parent brand Zepp Health confirming it will double down on its premium pivot for 2026. During its recent Q4 earnings call, the company revealed that its transition from a volume-driven wearable maker to a ‘hybrid training platform’ is in full swing, trading [...] The post Zepp Health hints at premium push for Amazfit in 2026 appeared first on Wareable.