Verizon Unveils New Mobile, Converged Plans

WASHINGTON, June 17, 2026 – Verizon unveiled Tuesday new pricing plans for both mobile lines and converged bundles combining fixed and mobile broadband.

The company also announced a new loyalty program that allows postpaid customers to avoid activation and upgrade fees.

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Verizon’s new mobile plan, called Verizon Simplicity, starts at $45 per line or $30 for switchers. It allows customers to pay extra for perks like streaming, travel plans, or annual device upgrades.

Dan Schulman , the carrier’s CEO, has said he’s trying to reorient the company to focus more on customer service rather than network engineering, something the new plans appeared to be a part of.

“We’re fundamentally reshaping Verizon inside and out to put the customer at the center of everything we do. We’re listening, designing for them, and moving faster than we ever have before,” he said in a statement Tuesday.

New Street Research analyst David Barden noted the Simplicity plan was now the company’s cheapest option for customers with one or two lines. AT&T’s Build-A-Plan launched last month also appeared targeted at customers with a single line, analysts said at the time.

“The postpaid phone net add growth we still see is in large part coming from new entrants (think college kids graduating and getting booted off of the family plan) but even more from pre-paid conversions,” Barden wrote in an investor note. “Both obviously skew to the 1 or 2 line account which seems to be emerging as the new battle ground for the industry.”

BNP Paribas analyst Sam McHugh said in a Tuesday note that the Simplicity plans were more expensive than Verizon’s current options if customers added many lines, and that he “wouldn’t be surprised if Verizon has additional new plans to announce for the multi-line segment in coming weeks.”

Schulman has been clear he doesn’t want to rely as much on free phones to entice customers, and the Simplicity plan largely does away with that in favor of monthly fees if customers want to upgrade.

That likely means the carrier will be less aggressive during typical promotional periods like holidays, Keybanc analyst Brandon Nispel said in a Tuesday note.

“We think the key question would likely become: can Verizon make up for the lost activity in the in-between periods where promotional activity is less competitive?” he wrote.

The carrier's new ad campaign to accompany the plans featured Dr. Evil, the villain from the Austin Powers comedy films.

Verizon One

Verizon also launched Verizon One, a plan bundling mobile lines and home broadband.

The plan starts at $70 per month for one line and 500 megabits per second (Mbps) fiber internet, or Verizon’s fixed wireless service. The company says the fixed wireless option provides up to 150 Mbps download.

Customers can add more lines (up to 12 total) for an extra $30 each, and get 1 Gbps broadband for an extra $15 or 2 Gbps for an extra $25.

AT&T launched its similar OneConnect plan in April. That starts at $90 per month for one mobile line and 1 Gbps fiber, compared to $85 for the same under Verizon One.

Both are aimed at competing against similar bundled options from cable operators, analysts say. Cable ISPs have been using those discounted fixed and mobile bundles to mitigate broadband subscriber losses.

“With Verizon and AT&T now both having broad bundle strategies in plans with pricing that is relatively comparable to the Cable bundles, we think Cable is likely to struggle to compete to differentiate,” Nispel wrote.

The major ISPs are pursuing convergence, which they say makes customers less likely to switch over time. T-Mobile has been less enthusiastic about the idea, but it has been taking over regional fiber operators through joint ventures.

AT&T and Verizon are planning much larger national fiber deployments, with AT&T targeting 60 million passings and Verizon aiming for up to 50 million. The cable giants, which already have sprawling nationwide wireline footprints, are trying to increase their mobile offerings’ penetration into their customer base.