PR Push Seen as Key to Overcoming Data Center Opposition

WASHINGTON, April 22, 2026 – As opposition to new data center projects intensifies, industry leaders say improved public relations and early community engagement may be critical to overcoming resistance.

Speaking at Data Center World, Parker Slaybaugh , vice president of LINK Public Affairs, outlined a three-phase strategy aimed at building local support before, during, and after project development.

The discussion comes amid heightened tensions surrounding data center expansion, including a recent incident that Slaybaugh mentioned in Indianapolis where shots were fired at a local official’s home alongside a note opposing data centers.

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