Virginia Joins Growing State Effort to Restrict Sale of Location Data

Feb. 3, 2026 – Legislation reintroduced in Virginia would prohibit companies from selling consumers’ precise geolocation data, tightening the state’s Consumer Data Protection Act as lawmakers revisit location privacy protections.

Consumer Reports voiced support for the bill, SB 338, saying it would close a gap in existing state law.

The bill, introduced by Virginia State Sen. Russet Perry, a Democrat representing parts of Fauquier and Loudoun counties, seeks to close what lawmakers describe as a major gap in privacy protections by banning the commercial sale of location data that can track individuals’ movements in real time.

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