Forecast: Global Alcohol Consumption Set to Decline Over the Next Decade

Global alcohol consumption is expected to enter a sustained decline over the next ten years, despite continued population growth and rising demand in some emerging markets. This is according to a new long-term outlook by the specialized research firm IWSR, cited by Reuters. The report shows that corporate sales across the sector have been shrinking steadily since 2023, affecting even industry leaders such as Diageo, maker of Johnnie Walker, and brewing giant Anheuser-Busch InBev....