Buyers Choose Location Over Size as Bulgarian Housing Prices Rise

The housing market in Bulgaria is undergoing notable shifts, with buyers increasingly prioritizing location and accessibility over sheer size. According to the latest analysis by “ADDRESS Real Estate,” the rising property prices in 2025, which climbed between 15 and 20 percent in major cities like Sofia, Plovdiv, Varna, and Burgas, have prompted a more pragmatic approach. Prospective homeowners are now more willing to compromise on square meters to secure convenient infrastructure, a desirable neighborhood, and manageable mortgage conditions. ...