{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreiabzj5dkqze2acytuwdadmcpg3pkj7mfc3mulkafyt5cnaajkxq4q",
    "uri": "at://did:plc:mb5bjheormxu3is7ute2b5zz/app.bsky.feed.post/3mkmwtk4ektr2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreifhgjnpxu4qgfu6ja5sjh7vjkpkxvvhryzzwxpmi5u72pra6vkeyu"
    },
    "mimeType": "image/jpeg",
    "size": 90636
  },
  "path": "/from-stick-to-carrot-the-news-media-bargaining-incentive/",
  "publishedAt": "2026-04-29T06:46:05.000Z",
  "site": "https://michaelwest.com.au",
  "tags": [
    "Government",
    "Latest Posts"
  ],
  "textContent": "The much-heralded 'News Media Bargaining Code' only served to line the shallow pockets of mainstream media. The revised scheme is designed to change that, but will it?",
  "title": "From stick to carrot. The News Media Bargaining Incentive"
}