{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreidbhfx3tyug5mg5jvzjh4lslj5pfhqzbuwo5p4hhbv7sbwvqh2a2q",
    "uri": "at://did:plc:m6lbo2wi2yzbwup547ogi5kj/app.bsky.feed.post/3mksiaupk4df2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreibwfvz6iihit4htuiwm2nspbztttihgczryysxlyhrvqifb2qqfk4"
    },
    "mimeType": "image/jpeg",
    "size": 276698
  },
  "path": "/americas-third-largest-homebuilder-increases-market-incentives-11902636",
  "publishedAt": "2026-05-01T15:08:19.000Z",
  "site": "https://www.newsweek.com",
  "textContent": "PulteGroup has pushed its incentives to 10.9% of gross sales price in the first quarter of the year, as demand in the US dwindles.",
  "title": "America’s Third-Largest Homebuilder Increases Market Incentives"
}