INITIO Opens a New Boutique in Covent Garden

FOUNDED in France in 2015, INITIO Parfums Privés is recognised for its unisex approach and collaborations with famed perfumers that include Alberto Morillas and Maurice Roucel. And now we see the opening of the brand’s new Covent Garden boutique, which marks its latest step in expanding its London retail footprint, and, well timed, it also […] The post INITIO Opens a New Boutique in Covent Garden first appeared on The Glass Magazine.