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  "path": "/26/04/day-in-the-life-of-an-enshittificator",
  "publishedAt": "2026-04-08T21:45:00.000Z",
  "site": "https://kottke.org",
  "tags": [
    "enshittification",
    "Breaking Free",
    "video"
  ],
  "textContent": "From the Norwegian Consumer Council, a funny video that warns against the dangers of enshittification. It’s part of their Breaking Free initiative:\n\n> Digital products and services are steadily becoming worse. Software\n> becomes increasingly difficult and frustrating to use, websites and apps\n> are littered with ads and spam content, and useful features are removed,\n> degraded, or made subscription-only. This is part of a process called\n> enshittification.\n>\n> Enshittification happens in stages: First a company attracts users by\n> providing a valuable service, often seemingly for free or at an artificially\n> low price. The company then exploits those users to draw in business\n> customers, and finally abuses its business customers and claws back all\n> the value for itself and its shareholders.\n>\n> Enshittification is the result of a dysfunctional market, where companies\n> have been able to get away with mistreating and exploiting consumers.\n> Consumers are trapped in digital services, potential competitors are\n> shut out, and policymakers and regulators are unable or reluctant to\n> clamp down on anticompetitive, illegal and otherwise abusive behavior.\n> In practice, a handful of tech companies have become so powerful that\n> they do not have reason to fear any consequences.\n\n**Tags:** video",
  "title": "A Day in the Life of an Enshittificator",
  "updatedAt": "2026-04-08T21:45:00.000Z"
}