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  "path": "/whats-on/music-nightlife-news/genuine-turning-point-manchester-hosted-33545319",
  "publishedAt": "2026-03-09T18:35:06.000Z",
  "site": "https://www.manchestereveningnews.co.uk",
  "tags": [
    "Music & Nightlife",
    "Brit Awards",
    "Manchester Music",
    "Noel Gallagher",
    "Co-Op Live",
    "Robbie Williams",
    "Manchester Council"
  ],
  "textContent": "Online views increased by a staggering 275% for The BRITs at its first ever Manchester show - and the move north is being hailed a \"genuine turning point\". We talk to the show's bosses about the risk that paid off, and what's next for the awards which return to Manchester in 2027",
  "title": "'Genuine turning point' - Manchester hosted most-viewed BRIT Awards ever - so what next for the event?"
}