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Merchant Approval Timeline, Integration Challenges & Product Discovery Optimization – OpenAI Commerce

OpenAI Developer Community April 28, 2026
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Hi everyone,

I’m currently exploring the OpenAI merchant integration for product discovery and checkout, and I’m looking to understand real-world experiences from those who’ve already gone through the process.

A few specific questions:

  1. What has been the typical timeline for merchant approval after submitting the application?

    • Any recent timelines would be helpful.
  2. During integration, what were the key challenges you faced?

    • Product feed setup (API vs file upload)

    • Data formatting, schema validation, or attribute mapping

    • Sync frequency and update handling

    • Testing and debugging the shopping experience

    • Any unexpected blockers or limitations

  3. On product discovery optimization :

    • What changes actually improved visibility or ranking of products in ChatGPT?

    • How important are attributes like titles, descriptions, tags, and categorization?

    • Any strategies for improving relevance, matching, or conversions?

  4. Any best practices or things you wish you had known earlier before starting the integration?

I’m trying to get a realistic, implementation-level view before proceeding, so honest feedback (including pitfalls) would be really valuable.

Thanks in advance.

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