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When Do Our Apps Surface To Users? Clarification Requested

OpenAI Developer Community April 24, 2026
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Good day @casey-chow,

Thanks again for engaging on this. I wanted to share a prioritized set of suggestions that we believe would materially improve app discovery, quality signals, and overall ecosystem health:

  1. User ratings across the board Allow all users to rate apps. This creates a strong, scalable signal around quality and gives you better data to rank and surface apps effectively.

  2. Category sorting based on actual usage Ranking apps within categories based on real engagement (vs. primarily featuring established names) would better reflect what users are finding valuable and create a more merit-based ecosystem. I see the apps on the current store never change, are static and not related to actual ussage.

  3. Initial traffic seeding for new apps New apps shouldn’t sit at zero usage for extended periods. Even a small amount of guaranteed exposure would help overcome the cold-start problem and generate meaningful signals/data for openAI to analyze.

  4. Language-based filtering (default to user’s language) Let users filter apps by language, with a default that prioritizes their primary language. This should significantly improve relevance and engagement.

  5. Leverage app metadata more effectively Direct prompts included in our app’s metadata could play a larger role in indexing, categorization, and surfacing apps.

  6. “New apps” section A dedicated section for recently launched apps would improve discovery and give builders an initial window to gain traction.

  7. Dedicated “Games” category This feels like a high-potential vertical that likely deserves its own category.

Appreciate you taking this into consideration.

Best,

Jonathan

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