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  "path": "/the-new-wave-of-heritage-brands/?utm_source=rss&utm_medium=rss&utm_campaign=the-new-wave-of-heritage-brands",
  "publishedAt": "2026-04-08T07:12:26.000Z",
  "site": "https://www.mensfashionmagazine.com",
  "tags": [
    "Fashion",
    "Brands And Retailers",
    "Fashion Features",
    "Latest Articles",
    "Lifestyle",
    "Mens Fashion Guides",
    "Mens Fashion Looks & Style Inspiration",
    "Other",
    "heritage menswear",
    "Japanese workwear brands",
    "Kaptain Sunshine style",
    "Universal Works clothing"
  ],
  "textContent": "OrSlow may have introduced many people to Japanese workwear, but it is part of a much wider movement. Across the UK, Italy and Japan, a new generation of brands is focusing on the same principles: durability, proportion and clothing that improves with time. Two brands worth paying attention to are Universal Works and Kaptain Sunshine […]",
  "title": "THE NEW WAVE OF HERITAGE BRANDS TO MAKE YOU THINK TWICE ABOUT YOUR STYLE"
}