Bedtime Perfume: The Night-Time Fragrance Trend Going Viral on TikTok

March is officially National Bed Month, a time when conversations around sleep, rest and bedtime routines take centre stage. But according to fragrance experts and social media trends, there’s a surprising new step being added to night-time rituals: bedtime perfume. Experts say the movement reflects a broader shift in how people think about fragrance. Rather than being reserved […]