The rise of looksmaxxing: How social media is shaping men’s confidence and cosmetic choices

Dr. Abdulaziz Balwi, leading hair surgeon at Elithair, sheds light on why hair restoration should be a personal decision. What is looksmaxxing? The aim of looksmaxxing is to maximise your physical appearance based on a set of prescribed criteria. The trend has existed for at least a decade, but has recently been popularised and redefined on […]