The Data Is In. Gen Z Isn’t Ruining Bar Culture. It’s Reshaping It.

I never understood the framing of Gen Z ruining the drinks industry. Sure, Gen Z is more intentional about what we drink, but we're still drinking. I'd argue we want to go out even more. We have a longing for connection, and bars are a great place to connect. So… what's the disconnect? The post The Data Is In. Gen Z Isn’t Ruining Bar Culture. It’s Reshaping It.  appeared first on Total Food Service.