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  "path": "/wine/bordeaux-wines/if-the-bordeaux-2025-campaign-isnt-successful-then-en-primeur-is-dead-edouard-moueix",
  "publishedAt": "2026-04-08T08:20:02.000Z",
  "site": "https://www.decanter.com",
  "tags": [
    "Bordeaux wine region",
    "Bordeaux Vintage Guide",
    "Bordeaux En Primeur",
    "Wine",
    "Wine Regions",
    "Learn",
    "Vintage Guides",
    "En Primeur"
  ],
  "textContent": "We are used to Bordeaux’s movers and shakers dressing up each new vintage with a positive spin. But as the region gears up for a pivotal En Primeur season, one of its highest profile names is taking a more forthright approach.",
  "title": "‘If the Bordeaux 2025 campaign isn't successful, then En Primeur is dead’ – Edouard Moueix"
}