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"plaintext": "Let me start with a confession: I have a track record of arriving at platforms slightly before the crowd shows up. I was one of those people who genuinely enjoyed Google+. Not ironically, I thought the Circles concept was elegant, the conversations were sharper, and the UI was years ahead of what Facebook was offering at the time. Of course, Google eventually killed it, as Google tends to do. But the instinct that brought me there, follow the interesting technology, not just the traffic, has served me well since. Which is exactly why I'm here, on Offprint, building on the AT Protocol."
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"plaintext": "I'm a digital marketeer working at Nevi, the Dutch professional association for procurement and supply chain professionals, based in Zeist. Within the Marketing & Communicatie team, my work spans the full width of the digital stack: managing nevi.nl, SEO, social media, email marketing, marketing automation, and web analytics. My daily tools include Xperience by Kentico as our CMS, Piwik PRO for analytics, and Google Tag Manager for measurement infrastructure. If you work in European B2B digital marketing, you'll know these names, if you don't, you probably should."
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"plaintext": "But the role is more than the toolset. What genuinely drives my work is the intersection of martech strategy and organisational maturity. How do you build a content and data infrastructure that actually serves your audience, respects their privacy, and holds up under scrutiny, not just in a cookie banner, but in the architecture itself? That question is never fully answered, and that's what keeps it interesting."
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"plaintext": "\"The question of who owns your data — and where it lives — is no longer just a compliance checkbox. It's a strategic choice.\""
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"plaintext": " European digital sovereignty, more than a buzzword"
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"plaintext": "One topic I keep returning to, both professionally and personally, is European digital sovereignty. I'm in the process of moving our analytics stack from Google Analytics 4 to Piwik PRO - a deliberate, phased migration - and the reasoning goes beyond GDPR compliance. The question of who owns your data, where it lives, and under which jurisdiction is no longer just a compliance checkbox. It's a strategic choice that reflects your values as an organisation. I find it fascinating that this conversation is now happening at scale, with initiatives like the Open Cloud Alliance in the Netherlands signalling that the market is starting to act on what policy has been signalling for years."
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"plaintext": "I follow these developments closely, not as an outsider looking in, but as someone building infrastructure that has to answer these questions in practice, week after week."
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"plaintext": "A background you might not expect"
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"plaintext": "Before digital marketing, I was trained in grafimedia, the graphic arts and print production industry (it is still pretty cool). Typography, layout, production workflows, colour management: the kind of foundational craft knowledge that tends to quietly inform everything I do. It's why I still care about how a page is structured, why hierarchy in a content architecture feels instinctively right or wrong to me, and why I'm drawn to publishing tools that take the reading experience seriously. Offprint, with its clean editorial focus, feels familiar in a good way."
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"plaintext": "This blog will be my space to think out loud about digital marketing developments, the kind of analysis I'd want to read myself. Not press release summaries or shallow takes, but considered perspectives on what's actually changing and what it means for practitioners. That means covering martech news, platform shifts, analytics strategy, content infrastructure, and yes, the ongoing story of European digital alternatives to the American tech stack."
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"plaintext": "I'll bring my own angle: someone who has worked with the technology long enough to be sceptical of hype, but enthusiastic enough to keep showing up early. The AT Protocol is a genuine structural bet on a different kind of internet. It’s decentralised, interoperable and user-controlled. Whether it delivers on that promise will depend on whether builders and writers choose to invest in it. That's why I'm here."
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"plaintext": "More to follow soon. If any of this resonates, follow along and feel free to respond. The best thing about these smaller, more intentional platforms is that the conversations tend to be worth having."
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"description": "A digital marketeer with a print background, a European mindset, and a habit of showing up early to the next thing.",
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"textContent": "Let me start with a confession: I have a track record of arriving at platforms slightly before the crowd shows up. I was one of those people who genuinely enjoyed Google+. Not ironically, I thought the Circles concept was elegant, the conversations were sharper, and the UI was years ahead of what Facebook was offering at the time. Of course, Google eventually killed it, as Google tends to do. But the instinct that brought me there, follow the interesting technology, not just the traffic, has served me well since. Which is exactly why I'm here, on Offprint, building on the AT Protocol.\nWho am I, professionally speaking?\nI'm a digital marketeer working at Nevi, the Dutch professional association for procurement and supply chain professionals, based in Zeist. Within the Marketing & Communicatie team, my work spans the full width of the digital stack: managing nevi.nl, SEO, social media, email marketing, marketing automation, and web analytics. My daily tools include Xperience by Kentico as our CMS, Piwik PRO for analytics, and Google Tag Manager for measurement infrastructure. If you work in European B2B digital marketing, you'll know these names, if you don't, you probably should.\nBut the role is more than the toolset. What genuinely drives my work is the intersection of martech strategy and organisational maturity. How do you build a content and data infrastructure that actually serves your audience, respects their privacy, and holds up under scrutiny, not just in a cookie banner, but in the architecture itself? That question is never fully answered, and that's what keeps it interesting.\n> \"The question of who owns your data — and where it lives — is no longer just a compliance checkbox. It's a strategic choice.\"\n European digital sovereignty, more than a buzzword\nOne topic I keep returning to, both professionally and personally, is European digital sovereignty. I'm in the process of moving our analytics stack from Google Analytics 4 to Piwik PRO - a deliberate, phased migration - and the reasoning goes beyond GDPR compliance. The question of who owns your data, where it lives, and under which jurisdiction is no longer just a compliance checkbox. It's a strategic choice that reflects your values as an organisation. I find it fascinating that this conversation is now happening at scale, with initiatives like the Open Cloud Alliance in the Netherlands signalling that the market is starting to act on what policy has been signalling for years.\nI follow these developments closely, not as an outsider looking in, but as someone building infrastructure that has to answer these questions in practice, week after week.\nA background you might not expect\nBefore digital marketing, I was trained in grafimedia, the graphic arts and print production industry (it is still pretty cool). Typography, layout, production workflows, colour management: the kind of foundational craft knowledge that tends to quietly inform everything I do. It's why I still care about how a page is structured, why hierarchy in a content architecture feels instinctively right or wrong to me, and why I'm drawn to publishing tools that take the reading experience seriously. Offprint, with its clean editorial focus, feels familiar in a good way.\nWhat you can expect here\nThis blog will be my space to think out loud about digital marketing developments, the kind of analysis I'd want to read myself. Not press release summaries or shallow takes, but considered perspectives on what's actually changing and what it means for practitioners. That means covering martech news, platform shifts, analytics strategy, content infrastructure, and yes, the ongoing story of European digital alternatives to the American tech stack.\nI'll bring my own angle: someone who has worked with the technology long enough to be sceptical of hype, but enthusiastic enough to keep showing up early. The AT Protocol is a genuine structural bet on a different kind of internet. It’s decentralised, interoperable and user-controlled. Whether it delivers on that promise will depend on whether builders and writers choose to invest in it. That's why I'm here.\n💡 More to follow soon. If any of this resonates, follow along and feel free to respond. The best thing about these smaller, more intentional platforms is that the conversations tend to be worth having."
}