How Hardtekk Became the Cursed Soundtrack of Looksmaxxing

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran talks to some of the producers behind the latest edit music cash cow about art versus content, anti-war phonk, shady record deals, and the plumber to DJ pipeline.