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  "path": "/story/390008/obscure-nz-soccer-player-goes-viral-ahead-of-world-cup.html",
  "publishedAt": "2026-05-29T12:00:00.000Z",
  "site": "https://www.newser.com",
  "textContent": "Tim Payne just went from World Cup unknown to social media phenomenon in a matter of days. Argentine influencer Valen Scarsini, who posts as \"elscarso\" online, recently singled out the New Zealand defender as the tournament's least-known player and urged his followers to flood Payne's Instagram with attention, reports NBC...",
  "title": "'Least Known' World Cup Player Is Pretty Well-Known Now"
}