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  "path": "/story/389050/elf-cosmetics-co-founder-ditches-fortune-to-be-priest.html",
  "publishedAt": "2026-05-13T09:20:00.000Z",
  "site": "https://www.newser.com",
  "textContent": "The man who helped put $3 mascara in drugstores is trading in his luxury cars for a clerical collar in California. Scott-Vincent Borba, 52, co-founder of ELF Cosmetics, is set to be ordained as a Catholic priest on May 23 in his hometown of Visalia under the Diocese of Fresno,...",
  "title": "ELF Cosmetics Co-Founder Ditches Fortune to Be Priest"
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