'Welcome To BP Brother' Is The Latest 'Looksmaxxing' Meme Spreading On TikTok

Welcome to BP Brother, is a looksmaxxing-related catchphrase derived from a TikTok comment, meaning, "Welcome to black pill, brother," with the black pill in this case largely referring to the fatalistic worldview that looks and attractiveness, among other specific lifestyle choices, are all that matter regarding success in dating and life. The phrase is derived from a comment left by TikToker @jaidenanimationsgooner along with a creepypasta edit of footballer Cristiano Ronaldo on June 23d, 2026. It became the subject of memes over the following weeks, including comedy videos where someone welcomes another person to BP after something unfortunate, often related to dating, happens. In their profile description, @jaidenanimationsgooner defines the phrase as, "welcome to BP brother essentially means a crashout." The phrase is sometimes associated with another meme based on a viral comment reading, "raw milk + healthy = holy height."