Don't Be Fooled, The 'Kumar Method' Is Allegedly A Viral Marketing Scheme To Sell You A Course

The Kumar Method is a viral marketing ploy purportedly started to sell a finance or social media success course through a series of viral videos about a "retired accountant" named Kumar who wants to become the ultimate accounting influencer. The original Kumar Method video was uploaded to the @thekumarmethod TikTok and Instagram pages in early June 2026, followed by several other videos that gained millions of views. The videos are reminiscent of the Dany Slicer CEO of Evilcorp videos. The Kumar Method videos inspired parodies on sites like TikTok and Instagram.