Orange Targets 75m Users for ‘Max It’ Super App as Africa Growth Accelerates
The Middle East Observer [Unofficial]
March 18, 2026
CAIRO / BARCELONA — Orange Middle East and Africa is aiming to triple the user base of its “Max It” super app to 75 million by 2028, as the telecom operator deepens its shift beyond traditional connectivity services. Speaking at Mobile World Congress Barcelona, chief executive Yasser Shaker said the platform currently serves around 25 […]
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