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  "path": "/media-consumption/capitalising-on-excitement",
  "publishedAt": "2026-06-25T12:45:41.000Z",
  "site": "https://www.tvbeurope.com",
  "tags": [
    "Media Consumption",
    "Features",
    "Are You Watching This",
    "automated headlines",
    "Excitement Analytics",
    "FIFA World Cup",
    "FIFA World Cup 2026",
    "Fox Sports",
    "monetisation",
    "nfl",
    "personalisation",
    "Capitalising on excitement",
    "TVBEurope"
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  "textContent": "Mark Phillips, founder of Are You Watching This, explains how predictive technology is enabling fan engagement in a congested sports landscape\n\nThe post Capitalising on excitement appeared first on TVBEurope.",
  "title": "Capitalising on excitement"
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