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  "path": "/adtech/world-cup-2026-how-the-tournament-is-reshaping-the-economics-of-sports-advertising",
  "publishedAt": "2026-06-25T13:51:00.000Z",
  "site": "https://www.tvbeurope.com",
  "tags": [
    "Adtech",
    "Features",
    "advertising",
    "FIFA World Cup",
    "FIFA World Cup 2026",
    "SGAI",
    "SSAI",
    "Yospace",
    "How the World Cup is reshaping the economics of sports advertising",
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  "textContent": "Paul Davies, head of marketing and partnerships at Yospace, explains how this year's FIFA World Cup is creating significant new commercial opportunities for broadcasters through increased match inventory and innovative advertising formats\n\nThe post How the World Cup is reshaping the economics of sports advertising appeared first on TVBEurope.",
  "title": "How the World Cup is reshaping the economics of sports advertising"
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