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  "path": "/business/pwc-warns-pressure-on-media-markets-shifting-fan-expectations-will-impact-sports-rights",
  "publishedAt": "2026-05-11T09:02:52.000Z",
  "site": "https://www.tvbeurope.com",
  "tags": [
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    "PwC",
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    "TVBEurope"
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  "textContent": "The survey found a generational divide in media consumption, suggesting rights holders can no longer stick to a one-size-fits-all approach\n\nThe post PwC warns pressure on media markets, shifting fan expectations will impact sports rights appeared first on TVBEurope.",
  "title": "PwC warns pressure on media markets, shifting fan expectations will impact sports rights"
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