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  "path": "/media-consumption/content-not-platform-how-live-sports-became-the-streaming-subscription-driver",
  "publishedAt": "2026-02-09T08:32:42.000Z",
  "site": "https://www.tvbeurope.com",
  "tags": [
    "Media Consumption",
    "digital i",
    "Winter Olympic Games",
    "Milano Cortina 2026",
    "svod",
    "YouTube",
    "personalisation",
    "PSBs",
    "BVoD",
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    "Content, not platform: how live sports became the streaming subscription driver",
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  "textContent": "Digital i's chief analytics officer, Matt Ross, discusses the seismic shift in how audiences consume the Olympics and other major live sports\n\nThe post Content, not platform: how live sports became the streaming subscription driver appeared first on TVBEurope.",
  "title": "Content, not platform: how live sports became the streaming subscription driver"
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