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  "path": "/adtech/opinion-in-game-advertising-can-enhance-relevance",
  "publishedAt": "2026-02-06T11:18:59.000Z",
  "site": "https://www.tvbeurope.com",
  "tags": [
    "Adtech",
    "ITV",
    "ad insertion",
    "monetisation",
    "six nations",
    "rugby",
    "Ease Live",
    "picture in picture",
    "split screen",
    "Opinion: in-game advertising can ‘enhance relevance’",
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  "textContent": "After ITV's controversial advertising format was tried in the Six Nations opener, Ease Live CEO, Kjetil Horneland, believes more broadcasters will follow suit\n\nThe post Opinion: in-game advertising can ‘enhance relevance’ appeared first on TVBEurope.",
  "title": "Opinion: in-game advertising can ‘enhance relevance’"
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