Clone your best reps

14% of reps generate 80% of revenue (Ebsta and Pavilion).

The rest have access to the same tools, same product, and the same training. So why is the gap between your best performers and everyone else still growing?

The difference was never the technology. It was the behaviors that technology was supposed to support. And for most teams, those behaviors have never been decoded, documented, or deliberately transferred.

Join us and Julie Thomas, President and CEO of ValueSelling Associates , for a practical conversation on why selling behaviors are the true driver of revenue, and how to turn what your best reps do instinctively into a standard the rest of your team can follow.

You'll walk away with a simple, repeatable model for identifying skill gaps, designing structured learning journeys, and tracking the behavioral leading indicators that connect enablement activity to real revenue outcomes.

Built for sales and enablement leaders who have run out of tools to add and are now asking harder questions about why the gap won't close

Insights you'll walk away with:

• Why "more tools, worse outcomes" is real, and why behaviors, not software, are the true lever that moves revenue
• How to decode what your best reps actually do and define a shared picture of "what good looks like"
• A simple, repeatable framework for turning top-performer instinct into a team-wide standard
• How to drive adoption so new behaviors survive the post-training dip
• How to track leading behavioral indicators in your CRM and connect them directly to revenue

Sign up and solve pain points like:

Your tech stack keeps growing. Your numbers keep slipping. You've added tools, platforms, and AI, and win rates, quota attainment, and sales cycle times keep getting worse. If you suspect more software isn't the answer, this session will show you what is.

Revenue depends on a handful of people. A small group carries your number. Their judgment lives in their heads, and there's no reliable way to transfer it to the rest of your team. Learn how to turn individual excellence into a replicable standard.

Coaching is inconsistent because "what good looks like" has never been defined. Without a shared model of top performance, coaching is guesswork and training doesn't stick. Walk away with a practical framework for identifying and scaling the specific behaviors that drive results.

AI lifted your best reps and left everyone else further behind. Only reps who already had the right behaviors could turn AI into meaningful productivity gains. Learn what that means for your enablement strategy, and how to close the gap before the next tool widens it.

The pressure to prove enablement impact has never been higher. Leadership now expects results, not reports. Learn how to track leading behavioral indicators and map them directly to the outcomes your stakeholders are watching.

Meet the expert

Julie Thomas, President and CEO, ValueSelling Associates

Author, speaker, and CEO of ValueSelling Associates, Inc., Julie Thomas works with revenue leaders to help them realize sales results they never thought possible. A longtime industry leader with deep sales leadership and enablement expertise, her company consistently earns top recognition as a leading provider of sales training, coaching services, and toolsets. Julie is passionate about guiding revenue organizations through uncertainty, helping them build resilient, engaged teams that drive predictable, sustainable results.