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  "description": "A step-by-step guide to estimating market potential using top-down or bottom-up methods, covering target market definition, customer research, and financial modelling.",
  "path": "/market-sizing/",
  "publishedAt": "2026-05-22T14:20:00.000Z",
  "site": "https://www.salesenablementcollective.com",
  "tags": [
    "Market sizing templateMarket sizing Market sizing is the act of estimating the potential of a market, including the total number of potential buyers and the total revenue they may generate. It can be used to estimate how much profit a new product or service could make, and help those in the C-suite decide whether or…Google Docs",
    "Market sizing templateMarket sizing template.docx1 MBdownload-circle",
    "Subscribe now"
  ],
  "textContent": "This document explains market sizing: the process of estimating the total number of potential buyers in a market and the revenue they could generate.\n\nIt's a tool for C-suite decision-making, helping leaders assess whether to invest in a new product or service, and for informing marketing strategy and resource planning.\n\nTwo core methods are outlined: top-down, which takes a broad market figure and calculates a company's potential share, and bottom-up, which relies on actual primary research for a more grounded estimate.\n\n## Download your template\n\nMarket sizing templateMarket sizing Market sizing is the act of estimating the potential of a market, including the total number of potential buyers and the total revenue they may generate. It can be used to estimate how much profit a new product or service could make, and help those in the C-suite decide whether or…Google Docs\n\nMarket sizing templateMarket sizing template.docx1 MBdownload-circle\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "Market sizing",
  "updatedAt": "2026-05-27T14:20:27.533Z"
}