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  "description": "This guide from Allego covers how to coach objection handling that actually builds confidence and closes more deals.",
  "path": "/coach-sellers-handle-objections-confidence/",
  "publishedAt": "2026-04-17T16:46:44.000Z",
  "site": "https://www.salesenablementcollective.com",
  "textContent": "Most reps hear an objection and go defensive: rushing to justify the price, over-explaining the product, or backing off too quickly.\n\nBut objections are rarely a sign that a deal is falling apart. More often, they're a sign that the buyer is engaged and working through their decision.\n\nThis guide from Allego distills the key takeaways from a webinar with VP of Global Sales Brendan Sweeney and Account Executive David Phelan into practical insights for sales and enablement leaders.\n\nIt covers what top performers do differently when they hit resistance, why practice matters more than most teams realize, and how AI can help scale objection-handling coaching without replacing the human judgment managers bring.\n\nDownload it below for a straightforward look at turning objections into better sales conversations.",
  "title": "Coach sellers to handle objections with confidence",
  "updatedAt": "2026-04-17T16:46:45.009Z"
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